Pink. It´s the colour of roses, bubblegum, as well as the fight against cancer of the breast. Painting the town pink, the American Society of Cosmetic surgeons (ASPS) and The Plastic Surgery Foundation (The PSF) recently announced their partnership with Sientra in the first national Breast Reconstruction (BRA) Day USA. It will require put on October 17, 2012 there are a number of events scheduled to occur throughout the United U.S.

The ASPS is a plastic surgery specialty organization which was first founded in 1931. The audience consists of board-certified plastic surgeons that complete cosmetic and reconstructive surgeries. However, The PSF concentrates on research, international volunteer programs, and visiting professor programs. The organization’s mission is to boost the quality of life for patients through development and research. BRA Day is definitely an event that culminates the values from the organizations available.

“7 out of 10 women eligible for breast reconstruction do not know their reconstructive options. We need to close that gap. Taking one day from every year to focus on awareness for this very important quality of life issue is essential to increase education and access for breast reconstruction following cancer of the breast surgery,” commented Dr. Malcolm Roth, President of ASPS, in an e-mail to redOrbit.

Sientra, a business that focuses on the aesthetics and plastic surgery market, is also supporting the event in hopes that all women may become educated on the possibilities for post-mastectomy.

“We are excited to have Sientra like a sponsor of BRA Day USA and feel, like a trusted supplier of breast implants and tissue expanders, they understand the impact that reconstructive surgery might have on the lives of breast cancer survivors,” explained Roth in a prepared statement. “With their support, the ASPS and The PSF can significantly raise understanding of women´s breast reconstruction options.”

20 other countries is going to be joining the U.S. for BRA Day.

“Sientra is privileged to become a major national cause of BRA Day USA. We view this initiative like a critical one out of educating women with cancer of the breast regarding their rightful options, considering 7 out of 10 women are not aware of these choices,” explained Hani Zeini, founder and ceo of Sientra. “We applaud ASPS, The PSF and renowned singer-songwriter Jewel for their joint commitment and we are proud to play a unique role in supporting their efforts. This campaign is really a natural fit for Sientra because it is consistent with our corporate values passion and caring, about patients as well as their well-being.”

Musician Jewel may also be joining the 2 organizations as national spokesman for BRA Day; she’s already released an advantage song, “Flower,” that has been written for breast cancer patients.

“When I was penning this song there were a lot of survivors that found mind and I’m always continually surprised about how resilient women are, and how when face having a difficult position they discover the courage to say, ‘I am going to fight on and I’m extending its love to be better.’ And that’s what made me write this song,” commented Jewel in a statement.

Other sponsors for the event include Center for Restorative Breast Surgery, LifeCell, and Musculoskeletal Transplant Foundation.

In the past, medical journals have highlighted the lack of knowledge available on reconstructive options after a mastectomy. For instance, in one study completed in 2011, uninsured patients received inadequate information prior to the surgery.  The research looked at 54 uninsured female patients who have been identified as having cancer of the breast at a public hospital. From the participants, 52 percent of patients weren’t knowledgeable on the possibilities. After providing patient education, there is a rise in the number of uninsured ladies who had breast reconstruction.

“Despite the clearly documented advantages of breast reconstruction after mastectomy, there has been an enormous disparity between rates of reconstruction for insured and uninsured American women,” noted Dr. Jamie Levine, study co-author, in a prepared statement.

“Private and government insurance are required to cover breast reconstruction for cancer patients. Regardless of this, our research shows that lots of uninsured people are being denied a key conversation about breast reconstruction which should occur during the time of diagnosis.”

Researchers figured patient education ought to be offered by the start of diagnosis.

“Ensuring cancer patients are receiving details about all of their treatment options must be a multidisciplinary commitment.  By providing breast reconstruction at the point of diagnosis we can build hope, empower women, and provide better outcomes,” commented Levine in the statement.

Another study conducted in 2007 found that general surgeons did not discuss reconstructive options with their patients before surgical procedure of cancer of the breast. Based on the report, the options of breast reconstruction have expanded the choices for female breast cancer patients. They discovered that surgeons were more prone to discuss the reconstructive options with their young, more educated patients. As a result, patients who spoke about reconstructive options with their surgeon were more open to using a mastectomy coupled with a four times higher chance of having the surgery. The study was published within the journal Cancer, a peer-reviewed journal from the American Cancer Society.

“These studies shows that patients ought to be informed of all options to become educated consumers of healthcare and ensure maximal breast cancer treatment decision quality,” the authors wrote within their report. “Our results suggest a requirement for comprehensive breast cancer treatment decision aids, including info on initial surgery and other treatment options for example reconstruction.”