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Hollywood is increasingly a family-friendly business with families moving out of the home and into the movies, as companies look to stay ahead of the curve and compete in the increasingly crowded film marketplace.
In a sign of how Hollywood is evolving, The Walt Disney Company is exploring ways to bring back its family-oriented business model to the movies with plans to offer family friendly movies to theaters in 2019 and 2020.
The move comes as Hollywood is facing the challenge of expanding to a broader audience, as it faces pressure to become more inclusive and inclusive of LGBTQ people and people of color.
In addition to Disney’s plans to create films that appeal to audiences that include LGBTQ people, the company is also exploring ways for families to participate in films, a move that could help the company stay ahead in a rapidly changing film industry.
Disney is also introducing an app that allows parents to watch movies with their children at home and give them feedback about the films.
While this app is still in beta, it will offer parents a more personalized way to share their own movies with the children, with Disney CEO Bob Iger telling Variety the app will allow Disney to be more inclusive of its diverse audiences.
Disney and the Walt Disney Family of Companies are also exploring the possibility of using the platform to offer discounts for family members.
A deal was reached with the parent of a 9-year-old girl in the company’s first film, The Jungle Book, to give a family member discounted tickets to the film’s premiere.
Iger said Disney is “very excited” to be partnering with the family of the 9-yr-old to offer the discounted tickets and that he is “100% confident” that the deal will be a “huge success.”
The new family-focused experience is part of Disney’s “family-friendly” strategy to attract more families to the company and broaden its appeal to more families, Iger said at the event.
Disney’s plans have drawn praise from LGBT advocates who see the initiative as an important step toward improving the companys business climate for LGBT people.
Disney said it is currently exploring “other opportunities” to bring family- friendly movies back to theaters, but that it has no plans to release any new family films in 2019 or 2020.
The company is currently developing the first film to be made with a family and said it will release the film by 2019.